Service-Based Business Owners in the West Midlands

Stop Waiting on Referrals.Build a System that turns Content into Enquiries

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2-minute quiz · personalised result

We only take on one business per service type in the Black Country. Once your area is filled, that's it.
The system

The Wolf Loop™

Named after Wolverhampton's wolf emblem → built to help local businesses scale with content.

WOLF LOOP 01 ADS 02 ENQUIRIES 03 RETARGET 04 SCALE
01 — ADS

Targeted Meta ads put you in front of people in your area who need you right now.

02 — ENQUIRIES

Every lead gets qualified before it reaches you. No Mickey Mouse enquiries. Just people ready to buy.

03 — RETARGET

Anyone who doesn't buy the first time gets retargeted with proof and testimonials. This is why we call it the Wolf Loop.

04 — SCALE

We track cost per enquiry, lead quality, and sales revenue. This lets us learn what works and what doesn't. We double down on the winners, and kill the losers.

Client results

Aquasport Diving
★★★★★
Kieran M
Aquasport Diving
"700 followers to 2,400 in a couple of months and bookings coming through Instagram"
JLR Key Company
★★★★★
Jamie M
JLR Key Company
"Massive results from the word go. I would not look back from what I've done."
Arkline Developments
★★★★★
Louis F
Arkline Developments
"88 times return on ad spend. I'd recommend anyone to sign up with Jake."
Broadway Boogie
★★★★★
Steph S
Broadway Boogie
"The content Jake makes for us is on another level. Couldn't recommend him more."
Sharp SMP
★★★★★
Jack S
Sharp SMP
"He's an absolute cheat code. If you're looking past Jake you're missing out."
Physique Collective
★★★★★
Joe J
Physique Collective
"Our membership site has tripled since working with Jake. Do not hesitate."
Harpers Extreme Clean
★★★★★
Aaron H
Harpers Extreme Clean
"The majority of our work now comes through Instagram. The results don't lie."
Jake Maddox, Spectre Visuals

I'm Jake. I started filming at
skate parks as a teenager.

By university, I was filming and editing video content in the gym, and people told me it'd never be a real business. Fortunately for me, I ignored those numpties, because I could already see something they couldn't… Content was going to be a huge part of every business; it just needed to be done right.

So I kept grafting away, delivering shopping for Waitrose whilst my content business grew on the side. Then, during COVID, I was offered the opportunity to film a bodybuilding show in Spain. That would have meant self-isolating on return to the UK, and my employer didn't like that. So I made a choice. I left because my business meant more to me than stability. It was the best decision I made.

Now I bring that same instinct to your business. I've worked with gyms, financial advisors, clinics, driving schools, SMP studios, scuba diving centres, and a variety of trades. All different industries, but every single one had the same problem.

They didn't get enough leads.

So I built a system that uses video content and ads to fix that. And now I want to run that for your business.

6+
Years in
business
2019
Founded
WM
West Midlands
based

Common Questions

If you want the best results, yes. People buy from people, not templates or logos. And a face behind the business builds trust faster than anything else ever will. Now, being on camera isn't easy the first time. Everyone struggles. But we make it as easy as possible on shoot day. We plan the content first, and you can even read from a teleprompter. Nothing has to be done in one take. In fact, most of my clients' videos have multiple cuts. You just don't notice them.
Ad spend is paid from your business's payment card directly to Meta. If you have a business AMEX card, be sure to use that for the extra points!
Honestly, it can be hard to say. Every business requires vastly different amounts of filming, but we try to be as efficient as possible. As a rough guideline, shoot days will last around 5 hours. We promise your time will be worth it.
Fantastic news! We've ruled out an angle or style that doesn't work for you. When we do the initial market research for your business, we'll plan multiple personas and angles to target. Effective marketers test as many variants as possible. So when one doesn't work, we move on to the next. When we find a winner, we scale it.
First of all, I'm a videographer AND a marketer. Most other businesses in the area do one or the other, and when you hire both it becomes a game of Chinese whispers. We bring everything into one place, with one point of contact. Secondly, most marketing agencies aren't actually very good. They've learned from a textbook and never actually run Meta ads for their own business. I run ads day in, day out, for myself and my clients. And finally, if you've run ads yourself before, you actually might not have. Most local businesses confuse boosting a post with running ads. Boosting is just paying for a piece of content you've already made to be seen by more people. Running ads includes deep research, scripting, copywriting, media buying, optimisation, and, importantly, the knowledge of how to do it.
Get your result

Ready to find out
if it's right for you?

Takes 2 minutes. Personalised result based on your business. No obligation.

We only take on one business per service type in the Black Country. Once your area is filled, that's it.

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