The only local marketing system that combines professional video with paid ads

Your next 10 clients
are already on Instagram.
They just don't know
you exist yet.

We help local service businesses get a steady flow of enquiries and bookings from Instagram using video content and paid ads. No more relying on referrals.

Jake Maddox, founder of Spectre Visuals
88x ROAS for Arkline Developments
10x ROI for JLR Key Company
700 to 3,300 followers for Aquasport Diving
Tripled memberships for Physique Collective
£100k+ pipeline in 2 months
6 years in business
88x ROAS for Arkline Developments
10x ROI for JLR Key Company
700 to 3,300 followers for Aquasport Diving
Tripled memberships for Physique Collective
£100k+ pipeline in 2 months
6 years in business
What clients say

Don't take our word for it.

Real businesses. In their own words. Hit play.

Aquasport Diving
★★★★★
Kieran
Aquasport Diving
"700 followers to 2,400 in a couple of months and bookings coming through Instagram"
Arkline Developments
★★★★★
Louis
Arkline Developments
"88 times return on ad spend. I'd recommend anyone to sign up with Jake."
Harpers Extreme Clean
★★★★★
Aaron
Harpers Extreme Clean
"The majority of our work now comes through Instagram. The results don't lie."
JLR Key Company
★★★★★
Jamie
JLR Key Company
"Massive results from the word go. I would not look back from what I've done."
Physique Collective
★★★★★
Joe
Physique Collective
"Our membership site has tripled since working with Jake. Do not hesitate."
Sharp SMP
★★★★★
Jack
Sharp SMP
"He's an absolute cheat code. If you're looking past Jake you're missing out."
★★★★★
Kieran
Aquasport Diving
"700 followers to 2,400 in a couple of months and bookings coming through Instagram"
★★★★★
Louis
Arkline Developments
"88 times return on ad spend. I'd recommend anyone to sign up with Jake."
★★★★★
Aaron
Harpers Extreme Clean
"The majority of our work now comes through Instagram. The results don't lie."
★★★★★
Jamie
JLR Key Company
"Massive results from the word go. I would not look back from what I've done."
★★★★★
Joe
Physique Collective
"Our membership site has tripled since working with Jake. Do not hesitate."
★★★★★
Jack
Sharp SMP
"He's an absolute cheat code. If you're looking past Jake you're missing out."
DM GROW on Instagram

Find us at @_spectrevisuals

The problem

Sound familiar?

The phone goes quiet for no reason

Busy for a few weeks then nothing. You didn't do anything wrong. You just have no system bringing in enquiries when referrals dry up.

You're posting but nobody's enquiring

Views don't pay the bills. Likes don't pay the bills. Content without a sales system behind it is just noise.

Word of mouth has a ceiling

Great for getting started. Terrible for scaling. When your next client depends on someone else recommending you, you're not in control.

You tried ads and it didn't work

You boosted a post, got clicks, got nothing. The problem wasn't the ads. It was the creative, the strategy and the follow through behind them.

The system

The Wolf Loop™

A closed loop marketing system built around video. Three parts that feed each other so every piece of content works harder and compounds over time.

WOLF LOOP™ 01 ADS 02 CONTENT 03 RETARGET
01 — FOLLOWER ADS

The right people, every day

Cold Instagram ads targeted by location and interest bring the right people to your page daily. Around 10 new relevant followers per day in month 1 — every one already knows who you are before you say a word.

02 — CONTENT

Build trust while you sleep

Professional reels and image content designed to convert new followers into warm leads. We script, film and edit everything. You just show up on shoot day.

03 — RETARGET

Warm audiences become clients

Your best content and testimonials get recycled into retargeting ads. You reach out to new followers as they arrive. This is where the loop closes and followers become paying clients.

DM GROW on Instagram
Client results

Real numbers from real businesses.

88x
Return on ad spend for Arkline Developments
£100k+
Pipeline generated in under 2 months
3x
Membership growth for Physique Collective
10x
ROI for JLR Key Company
Jake Maddox, Spectre Visuals
Who you're working with

I'm Jake. I started filming
at skateparks as a teenager.

Bought a camera at university. Started making gym edits. Was told it wasn't a real business. Ignored that, left my job at Waitrose and built Spectre Visuals from scratch. That was 2019.

Since then I've worked with gyms, clinics, builders, driving schools, SMP studios and more. The same problem shows up every time. Great businesses that nobody knows about. That's what I fix.

6+
Years in
business
2019
Founded
WM
West Midlands
based
Is this for you?

Honest answer.

The Wolf Loop works when the right business is behind it.

✓  This is for you if…
  • You run an established local service business and want consistent enquiries not just referrals
  • You're ready to invest in a proper marketing system not just boost a post
  • You're willing to reach out to new followers as they come in and have real conversations
  • You want video, content and ads done under one roof with nobody to chase
  • You can commit to 3 months and let the system build momentum
✗  This isn't for you if…
  • You want enquiries to come in without any effort or follow up on your side
  • You're expecting results in a week
  • You're not willing to show up on camera or be the face of your business
  • You're just starting out with no existing clients or proof of concept
How it works

Simple to get started.

1

DM GROW

Message GROW to @_spectrevisuals on Instagram and we'll get back to you to arrange a call.

2

Discovery call

We go through your business, where you're at and whether we're a genuine fit for each other.

3

We get to work

First shoot booked, ads built, content planned. Month 1 is about building your audience fast.

4

Enquiries come in

New followers daily, retargeting ads running, you're outreaching to warm leads on Instagram every day.

FAQ

Common questions.

Most clients see follower growth within the first couple of weeks of the ad going live. Enquiries from Instagram typically start coming through in months 2 and 3 as the retargeting builds and the content compounds. Louis from Arkline Developments said it best — "what surprised me most about the growth is how quick it all kicked off." The clients who see the best results are the ones who show up for the system and reach out to new followers consistently.
No. I handle scripting, filming at your location, editing, captions and everything else. You just need to be present on shoot days and willing to be the face of your business. That's it.
We recommend a minimum of £12 per day in ad spend on top of the retainer. That covers the follower ad and the retargeting. You control your own ad account and billing goes direct to your card. We set it up, run the strategy and optimise it. You own everything.
Most agencies manage your social media or run ads. I do both and I produce all the video content myself. Everything is filmed, edited and built around a strategy designed to get you enquiries not just views. Joe from Physique Collective has been working with me for 4 years and put it like this — "it's not just a videographer turning up to press record. He brings into the vision."
3 months. Not to lock you in but because the Wolf Loop takes time to build. Month 1 grows the audience. Months 2 and 3 is where the retargeting kicks in and the content compounds. You need to give the system time to work.
Investment

Tailored to your business.

Every client is different so the investment is priced based on what you actually need. One new client from Instagram covers the cost. Most clients are in profit well before month 3.

The Wolf Loop™
3 Month Package
Month 1 is always ads and content to build your audience fast. Following months are ongoing content and retargeting to convert that audience into bookings. Ad creative reshoot guaranteed throughout the block if it doesn't perform.
  • Professional video content filmed and edited every month
  • Instagram follower ad strategy and setup
  • Retargeting ad system using your best content
  • Ad scripting, creative direction and caption writing
  • Appointment setting guide tailored to your business
  • Ad account setup and Notion client dashboard
  • Ad creative reshoot guarantee if it doesn't perform
DM GROW to find out your investment

All prices exclude VAT. Ad spend is billed separately and goes direct to your card. You own the account.

Get started

Ready to stop relying
on referrals?

DM the word GROW to us on Instagram. We'll have an honest conversation about whether you're a fit and what it would look like for your business. No pressure.

Find us at @_spectrevisuals

DM GROW on Instagram